The gist.

Since 1992, the Cable Public Affairs Channel (CPAC) has offered Canadians a window into Parliament and Canadian politics via cable television and digital programming. CPAC recognizes the importance of multiple voices, which is why its coverage is objective, so you can form your own opinion on Canada’s public affairs.

Building off the notion of neutrality, I conceptualized and wrote copy for two campaigns in 2021: a brand-awareness campaign and a campaign tied to CPAC’s national elections programming.