Louder for the people in the back.

To encourage local creative agencies to register for the second annual 613 Agency Rock-Off, we knew we couldn't just rely on email invites. Instead, we repurposed old records for a series of mailers that captured the event's loud identity and energy. As well, we created a poster and social campaign that brought the event's tagline to life in a literal way, connecting familiar rock lyrics to familiar ad-industry frustrations.

The result? Six agencies, one sold-out event, and more than $1500 raised for Girls+ Rock Ottawa.