The gist.

Envari Energy Solutions, an affiliate of Hydro Ottawa Holding Inc., needed a host of material to take its new Building Automations Systems (BAS) offering to market: a messaging framework, web page, digital campaign, and sales collateral.

With competitors focusing primarily on technology, we wanted to tell a more fulsome story grounded in customer challenges. A rags-to-riches tale. Life post-Envari.