Campaign
@GeoStories
The gist.
@GeoStories used Instagram to help a group of retired geologists teach young Canadians about the Geological Survey of Canada, Canada’s oldest scientific agency. We knew there’d be an increase in domestic travel during Canada’s 150th birthday, so as users tagged their locations on Instagram, we interjected in the comments threads with bite-sized stories about the land literally beneath their feet.
Results.
6.3M impressions,
no budget
95% positive sentiment
Gold WARC Award, Social Strategy
“Quirky Instagram history project could hold a lesson for digital marketers.”
CREATIVE DIRECTOR: JARED YOUNG | ASSOCIATE CREATIVE DIRECTOR: CRAIG LOBBAN | SENIOR STRATEGIST: MICHAEL MCDONALD-BERASKOW | INTERACTION DESIGNER: MATT BRISETTE | WRITERS: BRYAN DOWKES; CHRIS CAMPEAU | ACCOUNT SUPERVISOR: KRISTEN GEIGER